11 time World Surf League Champion, Kelly Slater and acclaimed designer, John Moore founded Outerknown with the belief that we have a responsibility to make clothing that respects the world around us.
For over two decades, Kelly and John were on the frontlines of fashion, seeing firsthand the massive impact the industry had on the environment. There came a point where they realized the clothes they were designing and wearing were part of the problem. They wanted to be part of the solution.
What if we could design the kinds of clothes we love to wear in a more conscious way? That’s the question we’re answering every day. We founded Outerknown to change the game and create clothing that not only reflects our style but also our values.
SUSTAINABILITY IS THE DESTINATION.
OUTERKNOWN IS THE JOURNEY.
WE’RE SURFERS WHO GREW UP WITH SURF BRANDS, BUT WE GREW OUT OF LOGOS. AND WE WANT TO WEAR CLOTHING THAT’S MADE BETTER, FITS BETTER AND LOOKS BETTER.
– JOHN MOORE, ON OUR DESIGN APPROACH